Sydney Johnson

“Any competition that highlights BIPOC artists is something I definitely want to be a part of. BIPOC artists make up a small number of the graphic design world, hidden behind the work of other creatives. Competitions like these provide a light for us, our voices, and our work to shine through. Being the only black student in all my graphic designs classes at my college made me realize how little diversity there is in the profession of graphic design. It feels like we have to work harder to be heard because our voices are drowned out since there are only a small fraction of us. However, that doesn't hold me back and I use it as my motivation. In my designs, I focus a lot on my culture and identity, while exploring others cultures as well. I find it beneficial that I can learn about other backgrounds, perspectives, and walks of life while growing as a graphic designer. While doing projects I find myself trying to navigate the "is this too bold" or "no one will pay attention" thoughts when curating my designs because I strive to design for social good and change. I don't want my designs to just look clean but I want them to look clean and include a bold message. Whether it’s about poverty or discrimination, I want to encourage a reaction and conversations even if they’re uncomfortable. Design has the power to change the way people think. If I can get that emotion out of someone, I know I'm doing something right.”
-Sydney Johnson